Hospitals across the country are starting to leverage social media tools to communicate with patients, raise funds and connect with their local communities, Modern Healthcare reports.
About the Trend
Ed Bennett — director of Web strategy for the University of Maryland Medical Center-Baltimore — has collected data on hospitals’ use of social media over the past two years. According to data posted in January, 906 hospitals are active on six social media platforms. Bennett found that there are a total of 3,087 social networking accounts run by hospitals.
Hospital employees who work in communications say social media platforms help them learn what patients, physicians and business partners are saying about their facility. They say such feedback can help hospital administrators improve policies and processes.
Industry Examples
Some of the hospitals that have leveraged social media websites include:
Source: iHealthBeat
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