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About 75% of workers at U.S. health care provider organizations use social media tools for professional purposes, according to a survey by Frost & Sullivan and the Institute for Health Technology Transformation, Healthcare IT News reports.
About the Survey
For the survey, which was conducted between April and May 2011, researchers interviewed 63 individuals working at different health care provider institutions. Of the survey respondents:
In addition:
Survey Findings
Of the respondents who reported using social media for professional purposes:
According to the survey, the most popular reasons for using social media tools were related to brand awareness, business development and marketing.
The survey also found that:
Source: iHealthBeat
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